Then file a south african trademark to protect your brand name logo at a cost of r3 750 plus vat. Well known marks and whether trademark names are.
This type of registration is done at the companies office rather than the trade mark office.
How to trademark a name and logo in south africa. Ip attorneys would also require details of all products or services that you intend applying the trademark to. Ip attorneys would require you to provide them with a copy of your intended trademark name or slogan or logo. A structured guide to trademark filing and registration in south africa.
First check whether you are allowed to use your brand name logo at a cost of r2 500 plus vat. Others charge r8000 upwards for equivalent trademark service trademark application takes about 4 days for result. The purpose is to prevent the companies office from registering any company having a name similar to one s trade mark.
The price will depend on how many classes you want to protect the trademark under. If you are about to launch a new clothing brand in south africa. A trademark shows that your business and product service is well established and that you have taken an additional step in securing your rights to your name logo.
If it contains a special representation or logo. Thus a brand name is a word or combination of words e g. The above are all extracts from the south african trade marks register.
Advantages of registering a trademark in south africa. You can trademark a name word slogan or logo with swiftreg. You can apply for the three types of trademarks separately or in one application.
Each trademark application is an application on its own. It is a source of exclusivity. Only r2950 00 for south african trademark application assistance.
Registering a trade mark is the best safest quickest and most cost effective way to ensure legal exclusivity for the use of your company name slogan or logo etc. Trade mark applicants in south africa can also apply for defensive name registrations. Once a trade mark is registered in south africa it needs to be renewed every 10 years to stay in force.
Kentucky fried chicken a slogan is a short phrase or a sentence and a logo is a distinctive picture or symbol they provide a distinctive identity in the marketplace and can apply to both products and services. What can be registered as a trademark in south africa a trademark may be registered if it comprises any sign capable of being represented graphically including a device name signature word letter numeral shape configuration pattern ornamentation colour or container for goods or any combination of these.